Dive Summary:
- Atlantic City’s top grossing casino, Borgata Hotel Casino and Spa, is revamping its three upscale retail stores and has just opened a fourth – Antica Murrina.
- The investment in retail upgrades comes as a two-part strategy of increasing retail and room space for the ‘changing profile of the resort visitor’ with non-gaming revenue up 2.8% as gambling revenues continue to drop.
- Among the retail upgrades are new lighting, fixtures and color design aimed at being more inviting to patrons perusing the retail space.
From the article:
Industry observers say this strategy is what Atlantic City needs as gambling revenue continues to plummet. A New Jersey Division of Gaming Enforcement report this month showed three key tourism metrics went up in 2012 from 2011: casinos' non-gaming revenue (up 2.8 percent), room revenue (up 2.2 percent), and entertainment/other revenue sources (up 15.6 percent).
