Dive Summary:
- Macy’s announced on Monday it intends to open most of its stores in the U.S. before Thanksgiving Day officially ends.
- The decision represents the first time Macy’s stores will be open for business on Thanksgiving Day.
- Most of the 800 retail locations operated by Macy’s will be open to the public during the holiday at 8 p.m.
Dive Insight:
After disappointing second quarter sales for some retailers (including Macy’s), the company could be under pressure to compensate for lost revenue during black Friday sales. The retailer released a statement citing the reason for the decision is based on catering to eager Black Friday shoppers.
