Dive Summary:
- Macy’s is currently testing an in-store pickup service for online orders in a number of stores throughout Washington, D.C.
- A spokesperson with the company says the new service has experienced positive results and a national debut is likely in 2014.
- Macy’s following the lead of major retailers like Walmart, Best Buy and Home Depot, which currently offer the service.
Dive Insight:
The new in-store delivery service is part of a broader effort from Macy’s to boost its omnichannel shopping experience. Nearly 500 Macy’s stores currently ship orders that have been placed online by customers, allowing select stores to stock a wider range of merchandise to meet online demand. Macy’s competitors Neiman Marcus and Saks do not currently offer the service.
