Dive Summary:
- Macy’s and Lids Sports Group have reached an agreement allowing Macy’s to offer Lids headwear to its customers via online and in a limited number of Macy’s stores.
- Locker Room by Lids will feature officially licensed merchandise from Canadian and American sports teams, both professional and collegiate.
- “With Macy’s rapidly emerging omnichannel capability, we can efficiently sell and fulfill orders for customers who may be fans of teams anywhere in America, or who are buying gifts for friends and family who live elsewhere,” said Jeff Gennette, CMO of Macy’s.
From the article:
In related news, Macy’s today released its second quarter earnings, though the chain did not break out e-commerce figures. Macy’s said comparable sales—a category that includes e-commerce and also stores open at least one fiscal year—decreased 0.8% year over year in the second quarter to $6.066 billion. For the first half of 2013, comparable sales increased 1.5% year over year to $12.453 billion.
