Dive Brief:
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Under CEO Tony Spring, Macy’s Inc. continues to reshape its executive teams. Jason Holzman, who most recently led creative for Peacock, has been named senior vice president of creative and production.
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He oversees the creative (design and copy), photo studio and marketing operations teams, reporting to Macy’s Chief Marketing Officer Sharon Otterman.
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Holzman spent 17 years at NBCUniversal, including his stint at Peacock, and previously had creative roles at Euro RSCG, BBDO and Ammirati & Puris. He has taught advertising at the Fashion Institute of Technology and co-authored a forthcoming graphic novel.
Dive Insight:
Spring took the reins at Macy’s Inc. at the start of the year, but was immediately preoccupied with a sometimes contentious takeover proposal, from real estate-minded investors keen on monetizing the company’s considerable property holdings.
That drama didn’t subside until well after Macy’s famous Independence Day fireworks were over: In mid-July the department store ended talks with its would-be suitors over their $6.9 billion offer and quashed the deal.
The fireworks this year were broadcast on Peacock, Holzman’s previous employer. Otterman herself arrived in December from Caesars Entertainment; she also previously worked at NBCUniversal.
The company noted that Holzman’s role has been “designed to drive new, effective, breakthrough campaigns and ensure more integrated ways of storytelling across all channels,” and will “advance how Macy’s engages with customers and the public.”
In a statement, Otterman said she is “excited for us to continue adding talented creative professionals to our world-class marketing organization” and said that Holzman “has a proven track record of innovative storytelling” from his experience in consumer advertising and the media and entertainment industries.
“Macy’s has a rich history of celebrating moments big and small, and we’ve added a strong storyteller to continue to tell our story,” she said.
