Dive Summary:

• Macy’s has announced it will soon launch Shopkick’s Apple iBeacon technology at flagship locations in New York and San Francisco.
• ShopBeacon offers discounts and other omnichannel services for shoppers via their mobile device.
• The pilot program is in closed beta and is expected to make its public debut for shoppers in the coming weeks.

Dive Insight:

"We have made great strides in creating the best omnichannel experience at Macy's, and delivering the most relevant messages and offers to our customers at what is arguably the most helpful moment – while they are shopping in our stores – can be very advantageous for the customer,” said Macy’s chief marketing officer Martine Reardon. ShopBeacon builds on Apple’s iBeacon and adds encrypted signals, providing increase security features for retailers and consumers alike.