Dive Summary:

• Terry Lundgren, CEO of Macy's, testified on Monday in the trial regarding Martha Stewart Living Omnimedia Inc.'s deal with JCPenney; the trial is about whether Macy's has exclusive rights to many of Stewart's branded products.
• Lundgren said under oath that JCPenney having any access to Stewart's brand, which it currently owns 17% of, will not be good for Macy's business as it will confuse shoppers.
• Macy's has separately sued JCPenney, claiming that the chain had no regard for the previous contract between Macy's and Stewart's company.

From the article:

According to the AP, the crux of the issue apparently lies in a provision with Martha Stewart Living’s agreement with Macy's that allows Martha Stewart to sell goods in categories like bedding in Martha Stewart Living's own stores. Since the Macy's agreement doesn't say the goods can be sold "only in "stand-alone" stores, according to Martha Stewart Living, the branded Martha Stewart in-store shops in J.C. Penney stores do not fall under the exclusive agreement. ...