Dive Summary:
- Macy’s will open the majority of its locations on Thanksgiving Day for the first time this year, and customers using mobile devices and Pinterest will play a key role in its strategy.
- Macy’s mobile app will help customers to plan their shopping lists in advance, customize according to Black Friday offers and share lists with friends.
- Shoppers will also be allowed to preview Black Friday specials starting Nov. 21 on Macy's Pinterest page.
Dive Insight:
Retailers are flocking to Pinterest for their marketing needs more and more lately. In this cases, the site is just one more arrow in the company's quiver as it looks to maximize its sales for the holiday season. Opening before Thanksgiving officially ends seems like an obvious choice for old and established retail name, but getting Pinterest right could be a game-changing achievement for Macy's both online and off if this move proves successful.
