Dive Summary:
- Macy’s has partnered with Clear Channel Communications to launch a new radio station focused on capturing an audience of millennial consumers.
- Mstyle radio offers users top radio hits and fashion advice that is broadcast in more than 700 Macy’s Mstylelab Juniors' and Young Men's departments.
- Consumers can access the station via online or by streaming the station via mobile app.
Dive Insight:
The radio station features select live DJs seven days a week – broadcasting content centered on pop music, fashion and culture. Macy's also gets about two minutes of its own commercials mixed in on an hourly basis.
