Dive Brief:

• Mobile retail sales were up 101% in Q1 compared to last year, according to Unbound Commerce, which works with 350 U.S. retailers on e-commerce solutions.

• Retail website page views were up 37% via smartphones, thanks in part to improvements to those sites that brought faster load times, reduced clutter, and introduced other mobile-friendly features.

• Smartphones tend to be used for researching products, while tablets and desktops were more likely used to buy, Unbound Commerce has found.

Dive Insight:

Here’s some good insight in how retailers should tailor their customers’ experience via mobile. Retailers whose sites allow for faster, less cluttered activity and feature sliders and prominent images enable research and, especially on tablets and computers, purchases.