Dive Summary:

• In a televised interview this week on Bloomberg TV’s Street Smart, Lululemon co-founder Chip Wilson suggested that complaints over Lululemon’s sheer pants could be attributed to the individuals wearing them—rather than the pants themselves.
• "They don't work for some women's bodies. It's really about the rubbing through the thighs, how much pressure is there over a period of time, how they much they use it,” said Chip Wilson in the interview. "Frankly some women's bodies just don't actually work for it."

Dive Insight:

The implication of Wilson’s comments could create another riff within Lululemon’s public relations. This summer, the women’s athletic wear company was criticized for practices that some felt were discriminatory against plus-sized shoppers. Chip Wilson’s televised suggestion regarding the ongoing crisis isn’t likely to soothe many concerned shoppers.