Dive Summary:
- For keeping current customers while still adding new ones, loyal card programs have proved to be a major key for retailers.
- Incentive programs for consumers have caught on globally for retailers after initially being utilized by airlines and hotel chains with minimal success.
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Starbucks announced plans to expand its loyal card program to include purchases made outside of the brick-and-mortar stores. Starbucks currently boasts 4.5 million members of its incentive program and says it expects to double that number by late 2013.
From the article:
"Because capturing and retaining customer loyalty in the retail space is trickier, this is already something most retailers who offer loyalty schemes are striving for."
