Dive Brief:

• In an effort to address sustainability across its global operations, Love Beauty and Planet introduced its first aluminum refillable hair care bottles at Target.  
• The Unilever personal care brand's reusable shampoo and conditioner bottles, and refills, are now available in Target locations and online in its best-selling scents, according to an announcement emailed to Retail Dive. A 16-ounce bottle retails for $9.99.
• This initiative is part of Love Beauty and Planet's larger sustainability commitments, which include achieving net-zero emissions by 2030, and having 100% recyclable, refillable or compostable products and packaging by then, the company said. 

Dive Insight:

As Earth Day rolled in, so did company statements about sustainability targets. But with executive orders that make environmental protection a priority, retailers are increasingly pressured to make sustainable products more accessible. 

One of Love Beauty and Planet's goals is to reduce emissions from sourcing to sale by closely analyzing its manufacturing, distribution, packaging and ingredients. The brand is also looking at other nature-based solutions to preserve and restore forests, land and oceans.  

"Since our launch in 2018, we've been on a journey to help make you and the planet cleaner, greener and more beautiful," Sonika Malhotra, co-founder and global brand director at Love Beauty and Planet, said in a statement. "As a brand that means taking strong steps in our business and setting big audacious ambitions, while celebrating and championing all the small actions anyone can take for a more sustainable future." 

Love Beauty and Planet shares the same vision of making sustainable products easier to acquire, and now the same roof, as Grove Collaborative, a DTC cleaning products brand. Grove announced its first venture into physical retail at Target earlier this month. 

Multiple brands have come up with their own method of tackling sustainable packaging. Beauty brand Cocokind, for instance, will start putting "Sustainability Facts" on its packaging while Schick has introduced the first and only fully recyclable razor on mass retail.

With young consumers becoming more outspoken about the environment and investors recognizing climate change as a financial risk, brands are seeing the benefits of aligning their values with climate positivity.

In a joint letter, 47 U.S. companies made an ambitious call to the president and members of Congress to enact a durable solution to climate change last winter.