Dive Summary:
- After weeks of rumors over the move, LinkedIn announced it has acquired popular news reading app Pulse, expecting to close the acquisition by the end of the second quarter in 2013.
- With the acquisition, LinkedIn adds 30 million users across 190 countries. LinkedIn hopes the move will increase the ability to “deliver insights…on any device” due to Pulse’s 750+ publishers.
- The Pulse app intends to remain the same but the two companies have stated they intend to work together on creating additional new content.
From the article:
LinkedIn argues that it is acquiring Pulse because it wants the site to “be the definitive professional publishing platform – where all professionals come to consume content and where publishers come to share their content.
