Dive Summary:

• Web-based retail company LightInTheBox has reached an agreement to acquire the social e-commerce company and fashion retailer, Ador Inc.
• Current Ador CEO Mark Stabingas will join the ranks of LightInTheBox as president, while chief technology officer Quinten Shay is set to become the new senior vice president for the company.
• The Beijing-based LightInTheBox caters to internal consumers throughout Europe and North America, and it raised nearly $80 million in an initial public offering in June 2012.

Dive Insight:

LightInTheBox initially launched in 2006 and currently features a robust collection of apparel which constitutes the single largest merchandise category for the merchant. The company has undoubtedly increased its stake in the fashion apparel market with the acquisition of Ador.com – which promotes itself as a “Your Shoppable Fashion Magazine.” Additionally, the merger between the two sides provides LightInTheBox an established U.S. office for the Chinese company.