Dive Brief:
- Following its recent rebranding, Lanvin Group is partnering with Shopify to create a new e-commerce platform in North America, the luxury fashion company announced on Wednesday.
- Lanvin Group, which owns Lanvin, Sergio Rossi, Wolford, St. John Knits and Caruso, said it will use Shopify’s technology to streamline its e-commerce operations as it expands into new categories and international markets.
- The company said it chose Shopify to use its technology across Lanvin Group’s existing and newly-acquired luxury brands while maintaining each brand’s databases and interfaces.
Dive Insight:
The collaboration between Lanvin Group and Shopify is part of the fashion company’s effort to improve its customer experience and provide enhanced, localized omnichannel shopping services, the company said.
“The launch of our new Shopify-powered platform is a testament to our differentiated strategy to deliver high growth by leveraging the newest technologies, working with best-in-class partners, and speaking to the consumers of tomorrow,” Joann Cheng, CEO and Chairman of Lanvin Group, said in a statement. “Thanks to the strengthened e-commerce capabilities brought by Shopify, Lanvin Group is now even better equipped to capture the significant growth opportunities we have identified in North America, the world’s largest luxury market.”
The past six months have been a period of change for the luxury retailer. Besides its recent partnership with Shopify, the company announced in the fall of 2021 that it had formed Lanvin Group, a change from its previous name, Fosun Fashion Group. As part of its new brand identity, the company also changed its logo and launched a group website. Last month, the company announced plans to go public via a SPAC merger with Primavera Capital Acquisition Corporation and will trade under the LANV ticker symbol on the New York Stock Exchange. The move is expected to generate up to $544 million, which will be used to accelerate the company's brand portfolio and fund acquisitions.
As Lanvin Group eyes international growth, Shopify benefited from the spike in e-commerce spending sparked by the COVID-19 pandemic. Last year, the e-commerce platform saw $1.1 billion in merchant revenue in Q2 alone. In 2021, the company brought in $4.6 billion in total revenue, up 57% year over year. It also added TikTok and Google as partners last year, broadening its reach.
