Dive Summary:

• Kroger has announced plans to invest $150 million for renovation and expansion of its current brick-and mortar presence near the Dallas metropolitan area.
• The results of the initiative will yield five new stores, expand three current locations and renovate several current retail properties.
• Newly built stores, along with Kroger’s expansion plans for three current locations, are set to be completed by 2015.

Dive Insight:

Kroger has operated throughout Dallas beginning in 1958 and the company currently operates 85 Kroger stores and 43 filling stations in the area. “Dallas is a market that continues to attract new residents and retailers because of its economic strength and stability," says president of Kroger Southwest, Bill Breetz. In addition, the effort from Kroger should create roughly 1,700 employment opportunities for Dallas-area Texans.