Kohl's offers deals on new brand partners in lead up to Black Friday

Dive Brief:

Continuing its rollout of early holiday discounts, Kohl's on Friday released its Black Friday deals with hundreds of limited-time deals for in-store and online purchases, according to a press release. The department store is offering Black Friday Week deals between Nov. 21 and Black Friday, as well as discount days leading up to Black Friday.
Customers shopping Kohl's Black Friday Week deals can get an extra 15% off of in-store and online purchases, and will earn $15 in Kohl's cash for every $50 spent during that timeframe. Across its November sales events, Kohl's is offering deals from some of its top brand partners, including clothing from Eddie Bauer and Lands' End, discounts on Sephora at Kohl's, and deals on toys from brands like Nerf, Barbie and Play-Doh.
In the weekends leading up to Black Friday, the retailer is holding Dashing Deal Days events that offer shoppers similar discounts and Kohl's cash rewards. The events will take place on Nov. 12, 13, 19 and 20 with deals on categories including toys, activewear and casual clothing.

Dive Insight:

On top of Kohl's pre-Black Friday deals, the retailer also teased its upcoming Cyber Week Deals starting Nov. 27 and more Dashing Deal Days in December. The November and December discounts follow the retailer's five-day holiday sales event in October, during which it offered discounts on shoes, home goods, intimates, jewelry and other items. Retailers including Target, Walmart, Best Buy and Amazon introduced early holiday deals in October, too.

"We know our customers' shopping habits have changed — from wanting to get a jump start on their holiday shopping, to taking advantage of the many convenient omnichannel shopping solutions now available — Kohl's is ready to meet the needs of our millions of customers no matter how they choose to shop with us this holiday season," Greg Revelle, Kohl's chief marketing officer, said in a statement. Revelle also noted that Kohl's Black Friday preview events are bigger this year than in the past.

This holiday season allows Kohl's to take advantage of multiple partnerships with brands and retailers it recently formed. Earlier this year, Kohl's announced plans to bring in products from companies including Sephora, Tommy Hilfiger and Eddie Bauer, into its stores. And in March, CEO Michelle Gass said that its returns partnership with Amazon brought in about 2 million consumers last year.

Not wanting to lose out on holiday purchases due to supply chain disruptions, consumers are planning to shop earlier this year, and retailers like Kohl's are offering deals to encourage that behavior. Nearly 70% of respondents to a recent NerdWallet survey said they were concerned about supply chain issues causing their desired big-ticket items to go out of stock. Meanwhile, a survey from ICSC released last month indicated that three-fourths of respondents expect to shop earlier this year. Close to half said they were doing so because they want to secure their items while they are available (45%), take advantage of early holiday discounts (42%) and get their items on time (42%).