Dive Summary:

• Kohl’s has announced it will follow the lead of Macy’s and J.C. Penney by opening its stores on Thanksgiving Day.
• Kohl’s will open the majority of its brick-and-mortar locations to shoppers at 8 p.m. Thanksgiving night.
• The department store chain will remain open to eager holiday shoppers until midnight on Black Friday.

Dive Insight:

The decision from Kohl’s is likely an effort to stay competitive with major retail rivals Macy’s and J.C. Penney Co, who recently decided to kick-off the Black Friday sales events early to cater to eager seasonal shoppers.