Dive Summary:
- Kohl's web sales were up by 41.6% percent and totaled $1.43 billion in 2012; the company still saw a 15.7% decrease in overall income from the previous year.
- Since launching its e-commerce site in 2001, online sales at Kohl's have shown annual growth of 50%, but sales in Kohl's physical stores has suffered as a result.
- The chain only opened 21 stores in 2012, down from 40 in 2011 and the increase revenue generated by e-commerce was a primary factor in this decision.
From the article:
Other undisclosed costs include hiring e-commerce buyers, planners and technology staff to keep up with the sales growth, he said. The retailer also will deploy this summer a new e-commerce platform from Oracle Corp., Mansell said. Kohl’s will test a mobile payment acceptance technology in its stores in the third quarter, he added. ...