Dive Brief:

• Kohl’s is adding the upscale Bliss skincare brand to its portfolio of beauty products in stores and online at kohls.com.
• The Bliss line includes an extensive range of spa-themed beauty products for health and well-being. 
• Kohl’s will roll out signature Bliss products at more than 500 retail stores in March, and to its more than 1,100 stores nationwide by the end of the year. 

Dive Insight:

Kohl’s is expanding its already impressive lineup of beauty products with the Bliss brand, an extensive line that includes spa-themed skin care, hair care, and well-being products. Kohl’s has been updating its offerings in the high-margin cosmetics category with beauty brands such Borghese, Pür Minerals, and H2O Plus. 

Select Bliss products will roll out at kohls.com on March 2, and about 50 Bliss products will appear in 500 Kohl’s stores mid-month. Availability will expand throughout the year to Kohl’s 1,162 stores nationwide, with Kohl’s exclusive Beachin’ Body Bliss kit debuting May 15. Bliss operates more than 20 full-service spas worldwide.