Dive Brief:

• Kmart is reorganizing its marketing team in an attempt to reinvigorate its brand and facilitate a ongoing transition into omnichannel processes. 
• Kelly Cook will lead the effort as Kmart’s first CMO since Andrew Stein left to join discount marketer Big Lots in 2013. 
• Mark Andeer has stepped down after three years as vice president of creative, haveing spearheaded a number of humorous ad campaigns. 

Dive Insight:

Kmart will attempt to relaunch its brand and integrate omnichannel strategies under the leadership of Kelly Cook. Formerly with DSW shoe stores, Cook steps into the CMO position vacated by Andrew Stein in 2013. Kmart’s vice president of creative, Mark Andeer, is leaving the company after spearheading quirky campaigns such as "Ship Your Pants." 

The chain’s sales continued to slide last quarter, even after parent company Sears Holding Corp. closed many underperforming locations last year. Sears is in the middle of an agency review for Sears and Kmart in support of both brands’ restructuring.