Dive Summary:

• This week Kmart will begin its 2013 Thanks and Giving campaign benefitting St. Jude Children’s Hospital for childhood cancer.
• Members of Kmart’s Shop Your Way loyalty program are given the opportunity to receive loyalty points in exchange for donations made to the program. The incentive program will run until Dec. 28, 2013 and consumers will be allowed to redeem points earned before Jan. 31, 2014.
•  "We're always humbled by the outpouring of support from our members and associates and hope to raise even more money this year to help more families have a healthy and happy holiday,” said Kmart VP of retail services, Clay Wahl.

From the article:

Members of the Shop Your Way loyalty program who donate between now and Dec. 28 will receive a coupon for 5% of the price back in points that they can use toward their next purchase.