Dive Brief:

•  Keynote Systems Inc., which measures website performance of 13 online apparel retailers, has named Eddie Bauer as first in “total response time” with 6.7 seconds.
• The index ranked Victoria’s Secret second at 7.2 seconds, followed by J. Crew at 7.9 seconds. The average total response time for all 13 retailers was 14.09 seconds.
• The site reports several website performance metrics aimed at providing comprehensive page-loading characteristics.

Dive Insight:

Keynote Systems “total response time” metric measures the amount of time for retail e-commerce sites to render web pages for online shoppers. The index measures several other retail industry indices in regards to ranking website performance. According to Keynote Systems, Kohl’s recorded the slowest “total response time” at 19.2 seconds.