Dive Summary:

• Members-only e-commerce sites JustFab.com and Shoedazzle.com have announced the two companies will merge and operate as JustFab, but will retain both separate brands.
• Terms of the deal were not immediately disclosed but the two web-only retailers will now carry a combined 33 million members, according to figures released by Internet Retailer.
• “By maintaining the distinct JustFab and ShoeDazzle brands, we will be able to significantly broaden our reach in the United States, and continue to take substantial market share from traditional footwear brands, retail players and e-commerce competitors,” said CEO of JustFab, Adam Goldberg.

From the article:

JustFab launched in 2010 and operates primarily as a subscription e-retailer. For $39.95 per month, members receive fashion product offerings tailored to their tastes each month via e-mail. JustFab sends members monthly e-mails describing the items the retailer sells. The retailer’s members can skip buying any month, as long as they notify JustFab by the fifth of the month.