Dive Summary:

• E-commerce merchant The Honest Company has raised an additional $25 million through a second round of funding from investors.
• The Honest Company is co-founded by award-winning actress Jessica Alba and first launched in 2012.
• The subscription-only service offers baby diapers and other products for monthly home delivery.

Dive Insight:

The new round of funding for The Honest Company will be used for new products, improved distribution and global expansion efforts. The web-based subscription service was recently debuted to Canadian consumers and in 2012 the subscription-based service raised $27 million from investors.