Dive Brief:

• J.C. Penney has agreed to a long-term extension on its credit card program with GE Capital Retail Bank.
• The credit card program began in 1999 and is available to consumers at J.C. Penney stores at virtually every location inside the U.S.
• The fourteen-year relationship between J.C. Penney and GE Capital Retail Bank will now be extended through February 2020.

Dive Insight:

“The card program provides convenience and value for millions of J.C. Penney customers and we look forward to continuing to work with the entire J.C. Penney team to drive loyalty and satisfaction and play an important role in helping to grow their business,” says Margaret Keane, GE Capital Retail Finance. Despite its currently embattled status, J.C. Penney is continually striving for a turnaround through customer loyalty and satisfaction.