Dive Brief:
- Backpacking company JanSport last week launched two products catered to those with limited mobility under a new collection. JanSport worked on the Adaptive Collection for three years with inclusion and equity nonprofit Disability:IN, including research, product testing and insight from focus groups.
- The collection consists of a backpack and a smaller crossbody, according to a company press release. The items are designed for those with mobility related disabilities, such as wheelchair users.
- In announcing the products, JanSport cited a Coherent Market Insights report, which found that the adaptive fashion market is projected to be worth some $490 billion by 2026.
Dive Insight:
With the limited mobility audience in mind, JanSport’s new collection is designed with more inclusive strap features and comes in color selections that avoid a traditional medical grade appearance. Adaptive apparel has been on the forefront of retailer’s minds in recent years, with inclusive private labels launched by the likes of Kohl’s and Target.
"JanSport strives to meet consumers where they are by intently listening and developing products that are inclusive, stylish and functional, while simultaneously providing an opportunity for self-expression," Monica Rigali, vice president of global brand at JanSport, said in a statement. "Consumers with disabilities played an incredibly large role in our adaptive journey from conception to testing, and this collection would not have been possible without their honest advice, feedback and support."
For the creation of the products, JanSport and Disability:IN ran focus groups consisting of those with mobility-related disabilities to test prototypes. JanSport also collected feedback from the focus groups about other bags already on the market and what functions best serve them.
Multiple features of each bag are functionally designed for people with disabilities. The central adaptive backpack, which retails at $70, can be hung on the backrest of a mobility device and fits most chair sizes. The height is shorter compared to the original SuperBreak backpack, and the depth of the bag was decreased for more accessibility in reaching the bottom. The bag also features easy-to-release buckles and finger loops for those with limited finger mobility. The bag can be carried in different ways and adjusted to meet different needs.
The central adaptive crossbody, which retails at $35, also attaches to mobility devices. The bag can be carried or attached with the help of adjustable loops and side attachment points. There is one front panel and a one-handed open/close pocket. All of the bags from the collection come in either a black, pink or tie-dye exterior.
