Dive Summary:

• Moneris Solutions Corporation announced that Black Friday spending increased 19% during this year’s seasonal shopping event.
• In addition, Canada retail sales jumped 29% compared to last year’s totals during Cyber Monday.
• The category which yielded the largest online increase in revenue was specialty merchandise, experiencing a 40% boost in sales over the same day in 2012.

Dive Insight:

Although the Black Friday and Cyber Monday seasonal sale events are traditionally American and fairly new to Canadian consumers, this year’s sales figures indicate a clear spike in popularity for both holiday shopping events among Canadian shoppers. "This year's Black Friday and Cyber Monday were a real win-win for Canadian shoppers and merchants, alike," said Jeff Guthrie with Moneris, Canada’s largest credit and debit card processor.