Dive Summary:
- Fashion retailer Kate Spade will integrate iPads into its Saturday stores as retail signage, beginning in Tokyo before eventually expanding to U.S. locations later this year.
- The tablets will be positioned throughout the shops, and they will be used to display product videos and demonstrations of how various products can be worn or used--eliminating the need for mannequins in some instances.
- The tech firm Control Group is overseeing the installation and said the software took less than eight weeks to build.
From the article:
Taking a page from Apple's retail empire, fashion retailer Kate Spade will use iPads in some of its retail locations as in-store signage. The retailer today said it would debut the tech in its line of Saturday stores beginning in Tokyo, before bringing it to other locations later this year. ...