Dive Brief:

• More than 400 million people are now active on Instagram, the Facebook-owned photo sharing site, and more than 75% live outside the United States.
• A blog post from the company mentions international celebrity sharers including pro soccer players David Beckham and Toni Kroos, and Indonesia’s Raffi and Nagita. 
• The platform hosts some 80 million new pictures per day, attracting about 3.5 billion likes; users have shared 40 billion photos so far.

Dive Insight:

Instagram continues to attract legions of new users, particularly from overseas. More than three-quarters of its photo-sharers are located outside the U.S., and more than half of its newest 100 million members come from Europe and Asia.

Instagram has also added some high-profile photo shares to its 40 billion posts in the last year, including the first images of Pluto’s surface, and photos from David Beckham, Toni Kroos, and other international celebrities. The platform has also introduced new photo formats and search functions.

Instagram’s numbers of active users now exceed Twitter’s (316 million), and it is well ahead of Pinterest (100 million), which should solidify its parent Facebook's dominance in social advertising revenues. eMarketer forecasts that mobile ad revenues from Instagram will grow to $2.81 billion by 2017, accounting for more than 10% of all Facebook revenues.