Dive Brief:
- Sean Wrenn has been named vice president of retail sales and operations for DTC clothing brand Indochino. He reports to Morgan Whitney, chief operating officer at Indochino, the company said in an email.
- Wrenn joins the apparel brand from Kendra Scott where he spent six years, most recently as vice president of direct retail, per his LinkedIn profile. He also holds experience from Aéropostale and Abercrombie & Fitch.
- In his new role, Wrenn will focus on scaling retail operations, enhancing the omnichannel customer experience and driving profitability, per the company.
Dive Insight:
Indochino tapped Wrenn to lead its retail sales and operations at a time of expansion for the company.
Founded in 2007 as an e-commerce men’s suiting brand, the company has been on a spree of opening showroom stores across North America. The brand now has 92 locations, including those inside Nordstrom department stores, after announcing plans to open five stores over the summer.
“We are excited to continue our plans to grow the retail footprint with some additional shops and showrooms to come in the next few months,” a company spokesperson said in an email.
Wrenn’s DTC experience made him an ideal candidate for the position, according to Drew Green, president and CEO of Indochino.
"We asked Sean to join us not only because of his extensive store experience for powerful retail brands, but also because he's one of the few store leaders who's mastered the direct-to-consumer side of the business," Green said in a statement. "With Sean heading retail, we'll be able to speak to our customers with 'one voice', a feat seldom achieved in brick-and-mortar retail."
Wrenn is succeeding Dean Handspiker, who left the company after close to 10 years with the brand, according to his LinkedIn profile.
The made-to-measure brand has also expanded its product assortment, including through the introduction of a men’s ready-to-wear knitwear line in 2021, and its first ready-to-wear suit collection last spring. It entered the women’s suiting business in 2023 after testing the waters in eight of its showrooms in 2022.
The privately held brand has grown significantly in the past few years, recording strong sales in both 2022 and Q1 of 2023.
