Dive Summary:

• YC-backed Curebit is a startup company that uses web data to create referral campaigns for e-commerce companies that the company says can both drive sales and predict hits.
• Curebit optimize landing pages, copy, art direction and are able to then track how many site visitors make purchases after seeing the redesigned pages; this model has already attracted about 3,000 clients.
• One of these clients - Bonobos - says that Curebit drove 25 percent of its new customer base in 2012 by altering its existing referral model to use email marketing as opposed to Facebook sharing.

From the article:

He did offer some common-sense advice, though: companies that break out either have a) a “fantastic product” or b) a “fantastic experience.” For example, Zappos (which is not a Curebit client) sells shoes that other retailers have as well, but they focus on giving customers a great experience. Bonobos, on the other hand, has a great product in pants that fit well.

Curebit isn’t looking at raising a Series A round at the moment. “We want to continue to grow a profitable business and if we were to do one, we wouldn’t start looking for another three to six months.” ...