Dive Summary:

• Dollar General, the largest U.S. dollar store chain, announced earlier this year plans to open their 11,000th retail outlet by the end of 2013 and continue to post surprising profits.
• Many discount retailers have seen considerable growth since the 2008 recession with the exception of discount retail giant Wal-Mart.
• Despite the inside track, discount retailers seem to have on urban and lower income shoppers, the current growth rates are not expected to sustain.

From the Article:

" Competitors Dollar Tree and Family Dollar have also experienced significant growth in revenue since the 2008 recession, when many consumers began shopping at discount chains for everyday items like cleaning supplies, toiletries and groceries."