Dive Summary:
- Hollister has announced it will partner with Keds to offer a line of Keds sneakers designed with signature Hollister patterns beginning on August 15th.
- The new line of Keds shoes will be on display throughout Hollister stores but will only be available to consumers to purchase via online.
- "Flip-flops are currently the only footwear we sell in Hollister, so this partnership with Keds is a great opportunity for our brand," says Gillian Galner with Abercrombie & Fitch, Hollister’s parent company.
From the article:
"We're really excited because Keds and Hollister are a natural fit. Both brands have a youthful, passionate fan base and Hollister's Southern California inspired clothes look great styled with Keds sneakers."
