Dive Summary:

• Brooks Brothers chose the London-based analytics firm eCommera last year to track and visualize its sales data using the company's DynamicAction software.
• The $6,000-per-month solution has allowed the men's clothing retailer to adjust its decision-making for product locations in email blasts, clearance rack placement and other areas, thanks to monitoring for warehouse stock and sales activity.
• Companies including Oracle, IBM, Microsoft and Domo also offer analytics options in a software market that generated $13.1 billion in revenue last year, according to data from the research company Gartner.

From the article:

... The software considers factors such as inventory counts, customer views and items viewed but not ordered, among others. Lincks said she better understands which items to place on clearance based on the data.

DynamicAction provides an analytics dashboard for merchants along with a list of simple changes that could save money, ranked by profitability.​ ...