Dive Brief:
- A new mobile app, HeartThis, is designed to make shopping multiple stores easier for smartphone users, bringing more than 330 national retailers together in one place.
- Available through Apple’s App Store for iOS since November, HeartThis already has more than 250,000 active users. The app made its official debut Thursday at at Stanford University’s StartX incubator Demo Day.
- Fully customizable to individual tastes, HeartThis targets an older demographic than most shopping apps—women 25 to 45 years old.
Dive Insight:
Mobile app HeartThis offers smartphone users access to more than 330 big-name retailers including Nordstrom, Forever 21, and Crate & Barrel from its unified mobile storefront, as well as tracking money-saving promo codes.
HeartThis is handy for the type of customers it attracts. Females aged 25-45 have gravitated to the app, which doesn’t offer social aspects such as friending and following. Instead, users get to define how they want to browse stores and the products in which they are interested. The app then delivers a pictorial feed of items users can “heart,” or click through to the retailer to buy.
