Dive Summary:
- Forrester Research has released a new report which finds that 60% of online consumers within North America, and 29% of international consumers will be actively using mobile tablet devices by 2017.
- At the current day, less than 20% of American households currently own a mobile tablet, but demand is set to skyrocket over the next four years, according to the Forrester report.
- Although smartphones will continue to be the most popular mobile device for consumers, the use of tablets for online browsing and other activities is set to grow at a great pace for the next several years.
From the article:
In Europe 42% of consumers will use tablets by 2017, while in less economically developed regions 25% of consumers will use them, though some technologically advanced parts of Asia like Singapore and South Korea will have more consumers with tablets, Forrester says. ...