Dive Brief:
- DTC brand Grove Collaborative has added its products to 450 brick-and-mortar stores through new partnerships with Kroger, Costco and Hannaford, the company announced Wednesday.
- The sustainable consumer products company now has products being sold in over 5,700 stores as part of its omnichannel distribution expansion strategy.
- The latest partnerships build on Grove’s growing wholesale network, which also includes Amazon, Walmart, Target, CVS, Harris Teeter, H-E-B, Meijer and Giant Eagle.
Dive Insight:
Building on its plan to meet its customers on a variety of platforms, Grove Collaborative continues to add brick-and-mortar chain stores to its roster of retail accounts. The company offers over 150 eco-friendly brands of household cleaning, health and wellness, personal care, laundry, beauty, baby and pet care products.
“We are excited about the continued momentum in our omni-channel strategy with this latest expansion,” Stuart Landesberg, co-founder and CEO, said in a statement. “Meeting our customers where they shop is critical to our objective of making planet-friendly household essentials as accessible as possible. We remain focused on delivering on our long-term capital efficient growth strategy by continuing to put our products on more shelves and in the hands of more consumers.”
The announcement of Grove’s three new wholesale partners comes after the company expanded on to Amazon, Walmart.com and over 1,000 Walmart stores earlier this year. In March, Grove announced that actor Drew Barrymore, an investor and the company’s global brand and sustainability advocate, had partnered with the company on a limited-edition home and cleaning collection.
Grove, which was founded in 2016 as a digitally native brand, had big plans when it signed a deal in December 2021 to go public with Richard Branson’s Virgin Group Acquisition Corp. II, a special purpose acquisition company.
The company has faced financial struggles more recently. Grove in December received a delisting notice from the New York Stock Exchange after it fell out of compliance with the stock exchange’s continued listing requirements. Shortly after, Grove announced it refinanced existing debt through a $72 million four-year term loan with the intention of reaching profitability in 2024.
Just last week, the company reported that Q1 revenue fell 3.3% year over year to $71.6 million. However, both Grove’s operating and net losses narrowed during the period.
