Dive Summary:

• This week Groupon opened the company’s first-ever fulfillment center aimed at speeding the delivery time of purchases made through Groupon Goods and Reserve.
• Groupon Goods was launched in 2011 and the brand has reported staggering sales figures since its debut less than three years ago.
• Through the first three quarters of 2013, Groupon Goods has sold over $550 million in merchandise.

Dive Insight:

The estimated sales through 2013 for Groupon Goods represent a 140% increase over the same period in 2012. The well-known flash-sale merchant recently began selling more upscale items with the launch of its new Groupon Reserve brand. The initiative has been a major bright spot for Groupon.