Dive Brief:

• Google.com has updated its search engine to improve mobile marketing and commerce.
• The updates include improvements to tracking technology and the implementation of a “super cookie,” likely meant to target.
• Google currently controls roughly 33% of the current online advertising market internationally.

Dive Insight:

Google has yet to formally announce specifics on the entire range of updates it intends to implement but, according to details reported by Internet Retailer, an updated SSL (Secure Socket Layer) encryption and changes in the search algorithm are to be among the rumored changes in the search engine.