Dive Summary:

• Google has launched a series of interactive pop-up shops across half a dozen U.S. cities aimed at this year’s holiday gift buyers.
• The Winter Wonderlab outlets will showcase the latest Google devices and allow seasonal shoppers to fully interact with the newest in Google hardware.
• Google has also constructed secretive barges off the West Coast and East Coast in the U.S., where it intends to utilize additional interactive spaces for consumers to get acquainted with Google gadgets—and most likely, Google Glass.

Dive Insight:

Google’s Winter Wonderlabs represent a marked entry into the brick-and-mortar retail landscape for the company. Last week, Intel made a similar announcement regarding its own season pop-up shop initiative and Microsoft has launched nearly 50 permanent retail locations after witnessing the enviable success of Apple retail. Winter Wonderlab locations will run through Dec. 22.