Dive Brief:

• Google parent Alphabet announced revenues of $18.7 billion in the third quarter of 2015, its last operating all divisions under the Google banner. 
• The company also reported that the Google search engine now enables more mobile searches than desktop searches worldwide.
• In the fourth quarter, Alphabet will announce Google results, as well as those of other business under its banner, such as Nest.

Dive Insight:

Third-quarter results were positive for Google, which will soon report separately from other businesses in the Alphabet stable. Revenues grew 13% from third-quarter 2014 to reach $18.7 billion, and paid clicks grew 23%, though its cost-per-click was down 11%. Google also sold more than 20 million Chromecast streaming devices in the third quarter.

There are now 1.4 billion Android users worldwide, up from 1 billion at the same time last year, and mobile searches conducted via Google now outnumber desktop searches. That’s an indication that the company was on the right track in adjusting its algorithms to emphasize mobile results in May, even though the move sparked fears of a “mobilegeddon” among marketers.  

In January, Google’s new holding company, Alphabet, will report results for Google and the other businesses in its stable for its first full quarter of operation. The company now operates six billion-dollar businesses—Google search, Android, Google Maps, Chrome, YouTube, and Google Play.