Dive Summary:
- Google has announced it has released a new channel gadget via YouTube aimed at allowing shoppers to connect better with retailers when browsing how-to videos and featured products on the site.
- Unilever’s beauty line, Tresemme, is Google’s first customer for the new service and users can now click on products displayed in demo videos for purchasing information.
- "To shorten the path to purchase and translate video views to sales … we’re introducing a new channel gadget on YouTube that will enable consumer goods brands to connect consumers directly with retailers throughout the entire YouTube experience," Google writes in a blog post.
From the article:
With video at the forefront of consumer engagement, for once, Google isn't the first one to take advantage of this technology. Target launched its "Falling for You" interactive shoppable video series on its website last year, which was followed by British high street brand ASOS, which tapped the technology for its Christmas campaign.
