Dive Brief:
- Search and ad giant Google.com is planning an expansion of its same-day delivery service pilot program and has released a smartphone app to accompany the initiative, according to details published by Internet Retailer.
- After initially testing the service in the San Francisco Bay area, Google will now offer the Shopping Express service on a wider scale to include San Jose.
- On Wednesday, Google said the accompanying smartphone app for the new program will be offered for both Apple and Android users.
Dive Insight:
With companies such as Staples, Target and Toys ‘R’ Us participating in Google Shopping Express, the industry will be watching to see how it turns out. Ultimately, we may see Amazon.com and Google duking it out to be go-to providers for same-day delivery.
