Dive Summary:
- Google will release dynamic retargeting services to all AdWords retail customers with Google Merchant feeds, according to an article on Search Engine Land.
- By utilizing dynamic retargeting, ads are created “on-the-fly” from the Google Merchant feed based on which products are likely to be most appealing to each online visitor.
- Google claims outdoor apparel company Trading Post experienced an increase in click through rate of 200% and an increase of 500% in conversation rates for retailers in a recent test-run of the service.
From the article:
When people visit your site, the remarketing tag adds them to one of the remarketing list and associates the product ID with the visit. AdWords then uses the product ID to pull the product image, name, and price from your Google Merchant Center account and include in the ad. You can add additional parameters to the tag to for more advanced bidding and optimization control.
