Dive Summary:
- Gilt.com, a flash sale online merchant, has launched a personalized service for its online shoppers which will offer personalized sales offers to individual customers who make purchases from the site.
- The sales offers will be generated based on each shoppers’ previous purchases made on the site, as well as individual browsing history. Customers will be allowed to claim the personalized offers via web or mobile app.
- “This is the next phase of the flash sale model—we’re leveraging that sense of curation and discovery that our members already know and love about Gilt, and tailoring that shopping experience just for them,” said Steve Jacobs for Gilt.com.
From the article:
Gilt did not say what technology it used for the service, but according to the Top 500, Gilt handles personalization in-house. Less than half, or 47%, of merchants in the latest edition of the research and ranking publication personalize web site content to cater to shoppers’ interests. A larger percentage, 76.4%, of Top 500 retailers offer product recommendations.
