Dive Summary:
- Gilt.com has released the details of an innovative new free rewards program where online visitors are rewarded with points for simply interacting with the digital merchant’s webpage.
- The company will reward shoppers with member points, which can be redeemed for special offers such as exclusive event invitations, personalized discounts and free shipping.
- Consumers can also earn early entry into sales events, and other “insider” deals. "We wanted to create a loyalty program that rewards our members not just for their purchasing but for all the ways they interact with our brand," says Gilt.com CMO, Elizabeth Francis.
From the article:
... "Gilt Insider perks are a collection of our member's most requested asks, from having early sale access to a brand they love, to deeper discounts, to the opportunity to attend exclusive events. The rewards program is designed to provide Gilt members with a platform to pick and choose from the rewards they love the most." ...
