Dive Summary:

• Giant Eagle and Safeway grocery chains have announced the combined debut of the inMarket Mobile to Mortar iBeacon location sensing platform at select locations throughout the U.S. mainland.
• The technology will provide consumers a unique new collection of shopping features at over 150 Safeway and Giant Eagle locations, with an expanded number of stores set to begin the location-based mobile service in the coming months.
• Shoppers will receive personalized coupon offers, loyalty rewards, grocery list reminders and a slew of other digital tools based on their in-store location at participating Giant Eagle and Safeway stores nationwide.

Dive Insight:

Apple iBeacon utilizes cutting-edge Bluetooth technology to create a fully-customized shopping experience for in-store shoppers through the inMarket mobile app, formerly known as Checkpoints. The app relies on smartphone location services to create an immersive omnichannel shopping experience for consumers, and "has the potential to disrupt the retail experience as we know it," says InMarket CEO Todd Dipaola.

By the end of 2014, inMarket plans to have activated Apple iBeacon technology at thousands of additional stores throughout the U.S.

inMarket Mobile to Mortar iBeacon Platform Capabilities Spot from Sohrab Pirayesh on Vimeo.