Dive Brief:
- Continuing its growth, inclusive fashion company FullBeauty Brands has bought Dia & Co., an online size-inclusive marketplace, for an undisclosed sum, according to a Wednesday press release.
- As part of the deal, Dia co-founder Lydia Gilbert and other key Dia marketplace staffers will join FullBeauty Brands. Gilbert will manage Dia’s styling division, per the press release.
- Dia is FullBeauty’s third acquisition in less than a year. Among the other sister brands in its portfolio are Swimsuits For All, Brylane Home, Jessica London and OneStopPlus, according to the company’s website.
Dive Insight:
FullBeauty Brand’s Dia deal follows the company’s 2023 acquisitions of intimates brand Cuup and fashion brand Eloquii. Those additions were part of the company’s goal to attract younger consumers, which have not historically been the company’s core customer demographic, FullBeauty CEO Jim Fogarty told Retail Dive last year.
The Dia acquisition will enable FullBeauty Brands to capture a greater share of the plus-sized fashion market, according to the company. In a statement, Gilbert noted that the deal marks Dia’s expansion beyond styling.
“We are excited to welcome Dia to the FullBeauty Brands family, which we believe will further our leading position in size-inclusive fashion and as the one-stop destination for great fitting, quality, on-trend, size-inclusive apparel,” Fogarty said in a statement. “As we look to grow and scale, Dia will vastly increase brand offerings in our digital mall, and we are excited to bring the unique personal styling experience to all of our customers.”
In 2022, Dia purchased plus-size luxury retailer 11 Honoré. 11 Honoré, which was founded in 2017 and attracted a number of investors including Nordstrom, operated as a separate e-commerce platform before Dia integrated it into its operations.
FullBeauty Brands continues to fold more subsidiaries to its business after filing and exiting bankruptcy in 2019. Its restructuring plan, which the court approved within 24 hours, gave control to a group of lenders and shed $900 million in debt.
